Fundamentals of Business

SWOT Analysis

Refer to the table of contents about this book.
Use the format below to investigate every component and ascertain your enterprise's strengths, weaknesses, opportunities and threats.

Strengths and Weaknesses Opportunities and Threats
Strengths, Weaknesses of an enterprise's internal environment (resources it can control)
Opportunities and threats from outside an enterprise.

Microenvironment

Consumers

The end users.

1. Direct demand.
2. Indirect demand.

Resources

Inputs needed for production/provision of services

1. Land (built and non built)
2. Labour
3. Capital

Suppliers
the other enterprises that provide your enterprise with products or services.