Fundamentals of Business

Entrepreneur and society

In society, There is a tendency of giving too much credit and value so much opinions of people who are already successful.

The fact is, they don't know everything and have been proven wrong so many times. A real entrepreneur adopt key behaviours brought about by understanding market concepts and theories. He believes success come from planning, researching, taking action and never give up.

A real entrepreneur has self belief and won't be dishearted by negative opinion. Examples of how wrong can other peoples opinions be:

Extracts from American Online (AOL) website money galleries.

Business blunders: Volkswagen

After the Second World War, the German town of Wolfsburg, which was built by the Nazis to house the Volkswagen factory and its workers, fell into the British Zone of occupation.

Major Ivan Hirst championed the factory's cause and secured a critical order from the British army, which enabled him to get the factory operating as a commercial enterprise.

Hirst approached representatives from the American and British car industries to try and secure investment for the Volkswagen enterprise. Henry Ford II turned him down, citing the factory's proximity to sovietoccupied East Germany, and Sir William Rootes - a key player in the British car industry - told him that the project wouldn't last two years.

After touring the factory, Rootes famously told Hirst that the cars were "quite unattractive to the average motorcar buyer" and, somewhat more abruptly: "If you think you're going to build cars in this place, you're a bloody fool".