Fundamentals of Business

Customers

Customers
The actual buyers

Distribution channels
the ways or channels to reach the consumer/customer

Competitors
enterprises that offer substitutes as yours.

Public

Competitive environment

Macroenvironment

Social and demography
literacy, Crime, Culture, Minorities,women,health, demography

Macroeconomic
Circular flow, unemployment, foreign exchange, economic growth.

Legal and Political
Consumer law, politics, Governing laws

Natural
Infrastructure, agriculture, extenalities, natural forces

Technological
Lifecycles, appropriate technologies